Pink Ribbon and Breast Cancer Campaign Celebrate 30th Anniversary
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The pink ribbon symbol of breast cancer awareness is now 30 years old. Co-created by businesswoman Evelyn Lauder, the ribbon reminds women to get medical checkups and appears on products sold with a promise that part of the proceeds will be donated to support breast cancer awareness or research. Lauder, who died in 2011, was inspired by the red ribbon symbol for AIDS awareness, and founded The Breast Cancer Research Foundation in 1993.
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@ridaz-0 Breast cancer is the second leading cause of cancer death in women, after lung cancer, according to the American Cancer Society. The chance that a woman will die from breast cancer is about one in 39, or about 2.5%. Estee Lauder said its foundations have funded more than $108 million for global research, education and medical services, and it works with more than 60 organizations that serve local communities worldwide. Breast cancer death rates have fallen steadily since 1989, according to the American Cancer Society, but there is still more to do, said Dr. Larry Norton, medical director of the Evelyn H. Lauder Breast Center at Memorial Sloan-Kettering Cancer Center in New York.